Tourism and Marketing

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Badlands

Couple take a picture while trying on some of the items at the MHA Earth Lodge Village

Family at the Scandinavian Heritage Park in Minot

Jamestown Coffee Shop

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Commerce Tourism and Marketing

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TOURISM & MARKETING MISSION

We build the positive public image of North Dakota as a dynamic place to live and work. By showcasing opportunities and inspiring visitors to Be Legendary, we strengthen the economy and provide opportunity for people across our communities.

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Tourism Travel Industry

The North Dakota travel and tourism industry is made up of more than 2,800 businesses and 42,000 jobs across all counties of North Dakota. From airports to restaurants, fishing guide services to on-stage entertainment, travel in North Dakota generates more than $3 billion in traveler spending.

The team at North Dakota Tourism is always seeking ways to support and reinforce the work done by our partners in communities.

If you have a question, or an upcoming conference or event interested in the travel and tourism industry, please contact us.

Tourism and Marketing Staff

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Research and Reports

The Tourism and Marketing Division uses research to strategically analyze visitor activity, interest, advertising effectiveness etc.

Marketing and Media Programs

North Dakota Tourism and Marketing keeps its partners informed through a variety of means, including marketing statistics and an annual media plan.

Strategy and Priorities

The Tourism and Marketing Division provides a unique value to destinations and businesses by focusing on growing the tourism economy in North Dakota.

Start your journey to LEGENDARY!

It’s time to get out there and explore North Dakota! See how much adventure you can pack in this season.

Find the Good Life

Click here to find resources to help promote Find the Good Life!

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Tourism Primary Sector Certification

Most of the state's economic development tools and incentives are targeted toward primary sector businesses.

Click for more information

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Travel Industry Conference

The TIC supports the state's tourism industry by bringing continuing education, renown speakers, trainers, best practices and peer-to-peer networking in a conference format.

Heather LeMoine presenting at the 2021 North Dakota Tourism Summit

Marketing Summit

Enjoy connecting with colleagues and hearing marketing information at the annual North Dakota Tourism Industry Marketing Summit.

Family at the Heritage Center, image from the 2022 North Dakota tourism campaign

Ad Campaign - Be Legendary Be Inspired

The 2022 campaign uses stunning imagery that intimately captures the unique North Dakota experiences found throughout the state.

State Brand

The Be Legendary brand celebrates the land, the legends, the adventurous spirit, the vibrant communities, the scenic places and the genuine people of North Dakota.