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Marketing Summit

 

North Dakota Tourism Hits the Road for the First-Ever Industry Marketing Summit!

Join the North Dakota Tourism Division for a free, in-person event designed for travel and tourism professionals—including businesses, agencies, and organizations—on Tuesday, October 7 at 11 a.m. in Jamestown.

📍 Location: Harold Newman Arena, University of Jamestown Campus

Enjoy a complimentary lunch, gain professional development insights, and be the first to hear the 2026 Media Plan. We’ll also share the latest research, cooperative marketing opportunities, and more.

Let’s connect, collaborate, and elevate North Dakota’s story—on the road!

Register Today

 

Show off your community pride—wear your logo loud and proud! 

We won’t be printing name tags this time, so wear yours so everyone knows the superstar behind the destination. We’ll simply check you in when you arrive.
Medium

2025 Travel Industry Marketing Summit Agenda

  
11 AM

Welcome

Our hosts from North Dakota Tourism and Discover Jamestown will provide a welcome and brief Bison World update.

11:15 AM

Power Your Marketing with Data and Analytics

Be the first to see North Dakota Tourism’s new comprehensive and interactive data hub, and learn how you too can unlock decision-ready insights.

Noon

Networking lunch

Enjoy time with peers and a complimentary lunch.

1 PM

Pecha Kucha (7-minute) presentations

  • Optimizing your website for AI
  • Roundup 2026 in North Dakota
  • How you too can benefit from the Presidential Library opening
  • Influencers or content creators?
  • North Dakota Travel Industry Alliance update
  • What does a FAM look like today
  • Our goal: Generating longer stays in North Dakota 
2 PM2026 Media Plan

Tourism & Marketing Division Director Sara Otte Coleman will unveil the advertising plans for 2026 and the research used in strategy and planning.
2:45 PM2026 Co-op Plan

The Tourism & Marketing Team will close the agenda by briefly highlighting cooperative marketing, influencer, social media, and other options available to partners for 2026. These programs are first-come, first-served and can be confirmed on site.