Travel Industry Marketing Summit

Medium
Marketing Summit
The Annual Travel Industry Marketing Summit was held in Jamestown for the first time!
Stay tuned for details and the official announcement for the 2026 Travel Industry Marketing Summit.

Featured Speaker

Fidel Mitchell

Fidel Mitchell is an Insights Manager at Tourism Economics with over a decade of experience in destination marketing, convention services, and hospitality consulting. She specializes in helping tourism organizations of all sizes harness data to inform strategy, improve competitiveness, and drive economic growth. Fidel has worked with destinations around the world, bringing a thoughtful, practical approach to tourism development that blends industry expertise with a global perspective. 

When she’s not diving into dashboards or collaborating with destinations, Fidel is a budding plant lover, spending her free time trying to acquire a green thumb, one houseplant at a time. 

Medium

2025 Travel Industry Marketing Summit Agenda

  
11 AM

Welcome

Our hosts from North Dakota Tourism and Discover Jamestown will provide a welcome and brief Bison World update.

11:15 AM

Power Your Marketing with Data and Analytics

Featured speaker Fidel Mitchell with Tourism Economics will provide insights on how you can use data to power your marketing. Be the first to see North Dakota Tourism’s new comprehensive and interactive data hub, and learn how you too can unlock decision-ready insights.

Noon

Networking lunch

Enjoy time with peers and a complimentary lunch.

1 PM

Pecha Kucha (7-minute) presentations

  • Optimizing your website for AI - presented by Carrie Tomlinson, Miles
  • Roundup 2026 in North Dakota - presented by Fred Walker, ND Tourism
  • How you too can benefit from the Presidential Library opening - presented by Brock White, City of Watford City
  • Influencers or content creators? - presented by Leslie Holbrook, Fahlgren Mortine
  • North Dakota Travel Industry Alliance update - presented by Julie Rygg, Visit Greater Grand Forks
  • What does a FAM look like today? - presented by Deanne Cunningham, ND Tourism
  • Our goal: Generating longer stays in North Dakota - presented by ND Tourism
2 PM2026 Media Plan

Tourism & Marketing Division Director Sara Otte Coleman will unveil the advertising plans for 2026 and the research used in strategy and planning.
2:45 PM2026 Co-op Plan

The Tourism & Marketing Team will close the agenda by briefly highlighting cooperative marketing, influencer, social media, and other options available to partners for 2026. These programs are first-come, first-served and can be confirmed on site.