Travel Industry Marketing Summit

Medium

Annual Travel Industry Marketing Summit to be held for the First Time in Jamestown!

Join the North Dakota Tourism Division for a free, in-person event designed for travel and tourism marketing professionals—including businesses, agencies, and organizations—on Tuesday, October 7 at 11 a.m. in Jamestown.

📍 Location: Harold Newman Arena, University of Jamestown Campus

Enjoy a complimentary lunch, gain professional development insights, and be the first to hear the 2026 Media Plan. We’ll also share the latest research, cooperative marketing opportunities, and more.

Let’s connect, collaborate, and elevate North Dakota’s story—on the road!

Register Today

Reserve your room: For those traveling, there is a room block at the Holiday Inn & Suites in Jamestown for the evening of October 6th. To reserve, call the Holiday Inn at 701-368-8283 or click on this link to reserve online. The rate will expire on September 29th. If calling, reserve a room under the block “Tourism Marketing Summit.”

Featured Speaker

Fidel Mitchell is an Insights Manager at Tourism Economics with over a decade of experience in destination marketing, convention services, and hospitality consulting. She specializes in helping tourism organizations of all sizes harness data to inform strategy, improve competitiveness, and drive economic growth. Fidel has worked with destinations around the world, bringing a thoughtful, practical approach to tourism development that blends industry expertise with a global perspective.

When she’s not diving into dashboards or collaborating with destinations, Fidel is a budding plant lover, spending her free time trying to acquire a green thumb, one houseplant at a time.

Show off your community pride—wear your logo loud and proud!

We won’t be printing name tags this time, so wear yours so everyone knows the superstar behind the destination. We’ll simply check you in when you arrive.

Medium

2025 Travel Industry Marketing Summit Agenda


11 AM	Welcome Our hosts from North Dakota Tourism and Discover Jamestown will provide a welcome and brief Bison World update.
11:15 AM	Power Your Marketing with Data and Analytics Featured speaker Fidel Mitchell with Tourism Economics will provide insights on how you can use data to power your marketing. Be the first to see North Dakota Tourism’s new comprehensive and interactive data hub, and learn how you too can unlock decision-ready insights.
Noon	Networking lunch Enjoy time with peers and a complimentary lunch.
1 PM	Pecha Kucha (7-minute) presentations Optimizing your website for AI - presented by Carrie Tomlinson, Miles Roundup 2026 in North Dakota - presented by Fred Walker, ND Tourism How you too can benefit from the Presidential Library opening - presented by Brock White, City of Watford City Influencers or content creators? - presented by Leslie Holbrook, Fahlgren Mortine North Dakota Travel Industry Alliance update - presented by Julie Rygg, Visit Greater Grand Forks What does a FAM look like today? - presented by Deanne Cunningham, ND Tourism Our goal: Generating longer stays in North Dakota - presented by ND Tourism
2 PM	2026 Media Plan Tourism & Marketing Division Director Sara Otte Coleman will unveil the advertising plans for 2026 and the research used in strategy and planning.
2:45 PM	2026 Co-op Plan The Tourism & Marketing Team will close the agenda by briefly highlighting cooperative marketing, influencer, social media, and other options available to partners for 2026. These programs are first-come, first-served and can be confirmed on site.