Travel Industry Marketing Summit


2022 Travel Industry Marketing Summit

The North Dakota Tourism Division presented the 2023 Media Plan, research and insights, cooperative programs and more on Tuesday, Oct 11, 2022.

All travel and tourism business, agencies and organizations were invited to attend this free event.

Presentations from each of the areas is available below!

Thank you to all who attended!

Travel Industry Marketing Summit Agenda

  10 a.m.   DMAND Meeting
11 a.m. TAP Meeting
1 p.m.

23 of the Best and Latest Research Facts
Tourism & Marketing Division Director Sara Otte Coleman will provide a brief take on the findings from Stakeholders surveys, advertising effectiveness research, relocation studies, and the latest on state image and how this is being used across Commerce initiatives.

2:15 p.m.

2023 Media Plan
Marketing Manager Heather LeMoine will walk through the advertising programs being planned for 2023.

3 p.m.

Cooperative Updates
A lot has changed since the last time the Tourism Program Directors took the stage. Get updates on the following topics and hear how you can partner:

  • Global Marketing
  • Group Travel and Visitor Services
  • Public Relations, Influencers and Social Media
  • and Online Tools
  • 2023 Travel Guide
  • Tourism Development
3:45 p.m.

The Vision for 2023
Department of Commerce Commissioner Josh Teigen will provide closing remarks with his vision for synergy and priorities in the year ahead.