Marketing and Media Programs

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Train with North Dakota Tourism wrap in Chicago

The tourism industry is always evolving. North Dakota Tourism keeps its partners informed through a variety of means, including marketing statistics and an annual media plan. 
 

The team at North Dakota Tourism is always seeking ways to support and reinforce the work done by our partners in communities, those planning events, managing attractions and businesses and promoting all of the wonderful assets we have in North Dakota.

If there are ways we can assist you – with presentations, training, advocacy or more – please click the link below and someone from Tourism will be in touch shortly.

Let Us Help

Advertising

Travel Guide Advertising - Contact Duane Crabbe, advertising manager for North Dakota Living to place your ad!  By email: dcrabbe@ndarec.com or phone at (701) 667-6436.  

Website Advertising - Online advertising sales is provided by an official vendor, Miles Partnership. To learn more about these advertising options, please contact Mitch Knothe.

  • NDtourism.com is the official website for travel information to North Dakota and the primary call-to-action on the state's $3 million advertising campaign. The site nets more than 2 million annual users.
     
  • North Dakota Tourism's subscriber newsletter program has more than 36,000 opt-ins and growing. Advertising is available in both the monthly Leisure News and the quarterly Hunting and Fishing News, along with options for special sends. 

Be Legendary Brand

The Be Legendary brand celebrates the land, the legends, the adventurous spirit, the vibrant communities, the scenic places and the genuine people of North Dakota. Click here for more information on the Be Legendary brand.

North Dakota Tourism encourages partners to use the Be Legendary logo. For more information and to obtain permission and guidelines, contact North Dakota Tourism at (701) 328-2525.

Cooperative Marketing Programs

North Dakota Tourism's cooperative marketing programs provide resources, distribution vehicles, training, partnership and much more. By combining efforts, our advertising dollars and promotion of Travel North Dakota goes further. Click here to view the program.

Claim your Google Listing

Today, having an online presence is essential for people to find information and the location of your services and destinations. As a business owner or community leader, you need to extend your reach when it comes to visibility and findability. Location, signage, print advertising, etc. are all important things to consider, but an online presence is key. Luckily, that presence is made easy through claiming your Google Maps listing. Click here for complete details.

Global Marketing

The Global Marketing program educates overseas markets about North Dakota’s travel and tourism offerings and ultimately motivates travel and visitor spending. We work with the travel trade (tour operators and travel agents) to create sellable product through trade shows, missions, and product development tours. Target markets are the UK, Germany, The Nordic region, France, Italy, the Benelux Region and Australia/New Zealand. North Dakota markets cooperatively with SD, MT, WY, and ID under the Great American West (GAW) brand, coordinated by Rocky Mountain International. Contact Fred Walker, Global Marketing Manager at (701) 328-3502 for more information.

Group Travel Marketing

Group Travel markets and promotes North Dakota’s tourism partners’ products and services to buyers, operators, and agents of the travel industry. This program builds a strong foundation of cooperative partnerships, collaborates with product development and is a resource for the industry.  A primary focus is attending trade shows, such as the American Bus Association conference, that have the most potential for delivering tours to the state. Contact Deanne Cunningham, Group Travel Marketing Manager at (701) 328-2502 for more information.

Marketing Stats

North Dakota Tourism tracks visitors and spending trends and reports finding to its partners in several ways, including quarterly visitation statistics and annual report. If you would like to participate in our statistics program, or would like more information, please contact Heather LeMoine at (701) 328-5372. 

Marketing Stats

Outdoor Marketing Promotions

North Dakota’s Outdoors promotions program works to entice outdoor enthusiasts to make trips to North Dakota by highlighting recreational experiences to prime target markets across the upper Midwest. Outreach efforts include paid sponsorships, media relations, social media, and consumer travel shows. The pandemic has only strengthened traveler’s urge to get outside to experience North Dakota’s wide-open spaces as a destination to get away from urban centers to reconnect with nature. Contact Mike Jensen, Outdoor Promotions Manager at (701) 328-2509 for more information.

Public and Media Relations

Our public relations strategy strives to enhance the image of North Dakota as a legendary travel destination and we incorporate a number of tools, including a robust content calendar, that aligns our messaging with our marketing efforts. We also track our results through monthly status and campaign recap reports. If you would like more information on our public relations planning or media outreach, please contact Kim Schmidt at (701) 328-2532.  

Public and Media Relations

Signage

Tourism Signage

Use these links to access North Dakota Department of Transportation information on signage.

Roadside Advertising

What does state law say? Click the link to review the state laws for roadside advertising.

Social Media Resources

Looking for ways to get into social media or enhance what you've already created?  Click here to engage new fans and followers.