Industry Toolkit

The 2025 Media Plan identifies the priority markets and audiences to ensure targeted resource allocation.

The plan is designed to provide support to tourism partners that rely on travel and tourism. 

The tourism industry is always evolving. North Dakota Tourism keeps its partners informed through a variety of means, including marketing statistics and an annual media plan. 

Social media is constantly evolving. It makes utilizing these platforms to inspire travel both an incredible tool, and challenge.

Through strategic marketing, industry partnerships, and a commitment to showcasing all that North Dakota has to offer, we continue to see growth in visitor interest, economic impact, and engagement with our Be Legendary brand.

North Dakota welcomes 22 million visitors each year, creating the demand for expanded experiences. 

Find the photos, videos, documents and other assets you need by browsing the categories or searching. 

The Partner Portal is North Dakota tourism’s partner-generated database of things to see and do in North Dakota. 

AgriTourism is the practice of inviting guests to visit and/or participate in normal farm or ranch activities.

Signing requests for recreational, tourist and historical features are to be by application to NDDOT's Tourism Signage Advisory Committee. 

Commerce and the DOT have collaborated to place travel information in thirteen rest areas along major traffic corridors across the state. 

Beyond the rugged Badlands, dynamic downtowns and the most beautiful open sky, North Dakota’s greatest treasure is our people.