Cooperative Advertising

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Cooperative Plan

The 2023 Cooperative Plan was developed by the Tourism Division and its agency of record, Odney. The plan is designed to provide support to tourism partners that rely on travel and tourism. These vetted media placement options are part of the overall North Dakota Tourism plan or options that will allow partners to inspire a regional and state-wide audience by keeping travel to and within North Dakota top-of-mind. Additional PR and sport show partnerships may be available at a future date.

To sign up or for questions regarding the Cooperative Marketing Program, please contact Sarah Elder at selder@odney.com or (701) 557-7562.

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2023 Influencer Engagement Co-Op Program

In 2023, ND Tourism will continue working with content creators for partnerships with an evolved program to drive even more value for industry partners and influencers.  The 2023 program will be available for a total of six (6) influencer partnerships.

2023 Influencer Co-Op Program

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Additional Partner Programs

  • The Official North Dakota Travel Guide provides free tourism business listings and features partner advertising. The travel guide is distributed through sport, travel and trade shows, visitor centers and rest areas, airports and other points of entry and through prospective visitor fulfillment and request. Content for the Travel Guide is collected through Partner Portal submissions. Advertising sales for the guides is provided by an official vendor, North Dakota Living. To learn more about guide advertising, please contact Duane Crabbe at (701) 667-6436. 
     
  • NDtourism.com is the official website for travel information to North Dakota and the primary call-to-action on the state's $3 million advertising campaign. The site nets more than 2 million annual users. Free listings for attractions, accommodations and events are offered. These listings must be submitted by the tourism business or entity, by using the free Partner Portal. Submission rules and guidelines for the Partner Portal can be found here. Online advertising sales is provided by an official vendor, Miles Partnership. To learn more about these advertising options, please contact Mitch Knothe.
     
  • North Dakota Tourism's subscriber newsletter program has more than 36,000 opt-ins and growing. Advertising is available in both the monthly Leisure News and the quarterly Hunting and Fishing News, along with options for special sends. To learn more about these advertising options, please contact Mitch Knothe.

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