North Dakota Tourism Media Plan

Tourism Marketing Plan

North Dakota’s marketing, advertising and promotional strategies are developed through constant evaluation of campaign performance, visitation, and consumer trends and behaviors. The 2027 media mix includes digital advertising including connected TV, partnerships, social media, out-of-home, cable TV, print and more.

The 2027 Marketing Plan focuses on four campaign objectives:

  • Build awareness and engagement among nonresidents
  • Fuel visitor planning and bookings
  • Grow visitation and revenue
  • Support in-state initiatives

If you would like a printed copy or digital copy of the Marketing Plan, please contact Heather LeMoine, Marketing and Research Manager, at hlemoine@nd.gov or (701) 328-5372.