North Dakota Tourism Media Plan

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Medium

North Dakota’s marketing, advertising and promotional strategies are developed through constant evaluation of campaign performance, visitation, and consumer trends and behaviors. The 2026 media mix includes digital advertising including connected TV, partnerships, social media, out-of-home, cable TV, print and more.

The 2026 Marketing Plan focuses on four campaign objectives:

Build awareness and engagement among nonresidents
Fuel visitor planning and bookings
Grow visitation and revenue
Support in-state initiatives

If you would like a printed copy or digital copy of the Media Plan, please contact Heather LeMoine, Marketing and Research Manager, at hlemoine@nd.gov or (701) 328-5372.