North Dakota Celebrates National Travel and Tourism Week May 3-9
As the U.S. Prepares for Historic Events, Annual Celebration Highlights Travel's Local Impact
National Travel and Tourism Week (NTTW) celebrates the industry’s critical role in powering our nation’s economy, communities and connections. Together, let’s demonstrate our industry’s critical importance—in every corner of our country.
Since its establishment in 1983, NTTW has showcased how travel fosters connection and builds the foundation for the quintessential American experience. This year’s theme, “Postmarked: Essential,” highlights that in every corner of the country, travel is a foundational pillar of growth, leaving an indelible mark on our local economies and culture. The industry's economic contributions are undeniable. Travel generates $3 trillion in economic output and supports 15 million jobs, representing a significant 2.4% of America’s GDP.
Governor Armstrong proclaims May 3-9, 2026 as North Dakota Travel and Tourism Week
Celebrate Travel in North Dakota!
This National Travel and Tourism Week, discover the welcoming spirit, legendary experiences and the beauty and charm of North Dakota! Our "HELLO!" campaign showcases uncrowded adventures, friendly communities, and exciting family fun.
You can help elevate awareness of instate travel in North Dakota - be welcoming, be gracious, and Be Legendary!
Building on $3.4 billion in travel spending, we're making it easier to explore deeper with new itineraries and inviting experiences designed for longer stays. Discover fun trip ideas designed to help you uncover hidden gems and immersive experiences right here at home. From scenic drives to local festivals, there's something for everyone. Let's support our local businesses and celebrate the vibrant spirit of North Dakota.
Plan your North Dakota adventure today!
National Travel & Tourism Week is an excellent way for North Dakota’s tourism industry to kick off our state’s summer travel season. We encourage you, your colleagues, your local officials and your communities to join us May 3-9, 2026 to spotlight travel and tourism.
2025 North Dakota Tourism & Marketing Annual Report
How to Get Involved
Use NTTW to spotlight travel’s impact in your community or organization. Let’s show policymakers, business leaders and the public that travel is essential to America’s future. There are countless ways you can engage leading up to and throughout #NTTW26.
How to Engage on Social
Theme: Postmarked: Essential
Use Hashtag: #NTTW26 | Tag U.S. Travel Association:
- Twitter/X: @USTravel
- LinkedIn: @U.S. Travel Association
- Instagram: @ustravel_association
- Facebook: @U.S. Travel Association
Spotlight on Social Media
- Check out the tips and general 2026 Social Media guide here!
- Update your social media headers with the NTTW designs
- Implement a splash page on your website featuring NTTW
- In a video share reasons in 30-45 seconds why travel is essential
Encourage Activation
- Include the NTTW toolkit in your organization’s communications
- Urge your staff to get involved
- Incentivize participation by hosting an NTTW themed event, rally or contest
Celebrate your Local Community
- Spotlight a local project or new business
- Highlight your community’s top travel-related wins throughout the years
- Offer a special or discount to raise awareness for NTTW
- Share information about NTTW in community groups