Art in Action: How a Valley City Mural Sparked Color, Connection, and Community Momentum
The Challenge: A Vision for Vibrancy in Valley City
In 2024, leaders in Valley City wanted more than a fresh coat of paint—they sought to energize their downtown, increase community pride, and make public space more vibrant and inclusive. But how do you turn a blank wall into a symbol of collective identity? The idea needed to be more than beautiful; it had to be meaningful, collaborative, and accessible to all.
A Colorful Community Collaboration
It all started with a single question: “What color do you think of when you think of Valley City?” That spark ignited a mural movement led by the Valley City-Barnes County Development Corporation and supported by a Vibrancy Grant through the North Dakota Main Street Initiative.
To ensure wide participation, the committee chose a paint-by-number mural design that welcomed residents of every age and ability. In August 2024, local artists incorporated elements that represent the town’s heart—wheat for agriculture, a cowboy hat honoring the North Dakota Winter Show, and books symbolizing the newly restored Carnegie Library.
The community came together to paint during the Summer Vikes on Central event in September. More than 700 participants—including Valley City State University students, high school art classes, and families—picked up brushes and helped bring the mural to life.
The Power of Partnership
The project was made possible by support from the Main Street Initiative’s Vibrancy Grant, which provided funding for supplies, artist support, and community outreach. At the heart of the project was a collaboration between Commerce and local champion Trinity Nelson, who helped coordinate outreach and engage volunteers.
Anya Hondel, a program administrator with North Dakota Commerce, provided support throughout the project, sharing:
“It has been a pleasure to collaborate with Trinity Nelson through our Vibrancy Grant Program. This initiative really highlighted the power of youth engagement and demonstrated how creative placemaking can transform not just a space, but a spirit.”
A Lasting Legacy in Color and Connection
Today, the mural stands proudly in downtown Valley City—a bright, bold tribute to the people and stories that shape the community. It has not only beautified the space, but sparked conversations, increased foot traffic downtown, and inspired ideas for future art installations and civic projects.
What began with a simple question turned into a celebration of identity and a roadmap for community-driven transformation. Valley City’s mural proves that even the smallest brushstrokes can paint the path to pride, connection, and lasting change.