Officials Launch National Find the Good Life in North Dakota Workforce Recruitment Campaign
Post Date: May 16 2014
Sanford Health and Scheels each invest $50,000 to support the campaign
Fargo, N.D. – Lieutenant Governor Drew Wrigley and Wally Goulet, North Dakota Economic Development Foundation (NDEDF), officially launched the state’s national workforce recruitment campaign. The Find the Good Life in North Dakota campaign is aimed at attracting skilled workers from around the country to fill the state’s current and future workforce needs.
Wrigley cited the April Online Job Openings Report to emphasize the importance of the campaign. According to the report, there were 25,653 open jobs in North Dakota in April, the highest number of jobs ever listed in the state.
“The demand for skilled workers in North Dakota has never been higher,” said Wrigley. “And the need is not just in the Bakken, it’s statewide. In fact, the largest demand for skilled workers is right here in Cass County.”
Find the Good Life in North Dakota is targeting skilled workers in health care, energy, transportation, information technology, construction, STEM-related fields and many others. The campaign will run in states with high unemployment and under employment rates to raise awareness of the myriad of opportunities and great quality of life available in North Dakota.
Wrigley added, “It’s estimated that 250,000 service men and women will be exiting the armed forces in the coming years. These men and women who valiantly served their country bring exceptional skills and work ethic to the civilian job market. We want them to start their next career in a state with excellent career opportunities and a great quality of life.”
“Now that our state is making real progress on infrastructure issues like housing, roads and schools, the foundation believes the time has come to begin also aggressively recruiting the skilled labor our state needs to succeed today and into the future,” said Goulet.
The campaign will use a targeted, multi-pronged marketing campaign that includes:
- Digital advertising targeting job seekers in states with an available workforce with the skill sets we need in North Dakota and high levels of under and unemployment. The campaign will primarily target 15 states: Alaska, Colorado, Idaho, Illinois, Indiana, Michigan, Minnesota, Montana, Ohio, Oregon, Pennsylvania, South Dakota, Washington, Wisconsin and Wyoming.
- Digital advertising and on-the-ground events targeting veterans and current military members who will soon be transitioning out of the military.
- In-state print and digital advertising targeting North Dakotans and asking them to invite their friends and family to find the good life here.
- A regional and national public relations campaign to raise awareness of North Dakota as a great place to live and work.
- A web portal (www.findthegoodlifeinnorthdakota.com) where job seekers can find the information they need to make a new life in North Dakota, including active links to the North Dakota Job Service employment listings.
- Tools to help communities and companies retain existing North Dakota workers and residents.
According to Sara Otte Coleman, North Dakota Department of Commerce, “The new workforce recruitment website is key to the Find the Good Life in North Dakota campaign’s success. The website will act as an information hub for jobseekers so they can easily learn about career opportunities, housing, training and fun things to see and do in North Dakota.”
Sanford Health and Scheels each invests $50,000 in campaign
In addition to the campaign launch, Paul Richard, president, Sanford Fargo Medical Center, presented the NDEDF with a $50,000 check as an investment in the Find the Good Life in North Dakota campaign.
“Today, North Dakota is seeing unprecedented population growth, which increases the need for health care in communities across the state and the demand for skilled health care workers,” Richard said. “Our ability to attract and retain this workforce is essential to achieving our organization’s mission and why Sanford Health is supporting the Find the Good Life in North Dakota campaign,”
It was also announced that Scheels has signed on as a partner and invested $50,000 in the Find the Good Life in North Dakota campaign.
“North Dakota has been blessed with the best economy in the nation,” said Steve Scheels, president, Scheels. “If we are to keep the keep this economy on track, North Dakota must attract and retain the skilled workforce business needs to take full advantage of the opportunities our state offers.”
For more information about Find the Good Life in North Dakota, visit www.findthegoodlifeinnorthdakota.com.